FEMININE & WORDLY BRAND REFRESH

BRAND STRATEGY
BRAND IDENTITY
BUSINESS DEVELOPMENT

HER WHY is mentorship & lifestyle brand that approached Etcetera & our partner brand, Cutclass for coaching and brand development. The resulting collaboration brought new life into the brand HER WHY—using feminine typography; a neutral, nature inspired palette; quirky design elements mixed with some timeless components; we created the perfect brand toolkit for founder Laura Fama to continue to grow her brand.